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a curious senior digital leader with international experience in GLOBAL brands'; on a mission to continuously innovate customer and brand experiences,  using data-driven actionable insights.  

Global Brands

I have worked on

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Coca-Cola_logo_white.png
Hertz.png
RSA.png
RAM.png
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chrysler-logo-white.png
Nestle.png
Lotus.png
HP.png
Dodge.png
Toyota-Logo-PNG-Clipart.png
jeep-logo-png-black-8.png
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Fisker.png
IKEA.png
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JnJ.png
Abu Dhabi Duty free logo.png
siemens_logo_white.png
Al-Futtaim Group.png
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BMF Logo.jpg

This is me

With 20 years of experience managing international brands such as Honda, Gallagher Insurance, Toyota, and IKEA, I have expertly handled marketing budgets up to $6 million. My expertise lies in crafting and executing innovative digital transformation strategies, leading cross-functional global teams, and driving digital operational excellence. I am KPI and ROI focused, with a unique blend of agency and brand operations experience. Above all, I have a deep curiosity about the evolving nature of human interaction in the digital world.

Integrated Marketing Strategy  Brand Management  Social Media Strategy Content Strategy  B2B Marketing  Budget Management  Stakeholder management   Data-driven marketing  Analytics and data research  Customer journey process mapping  Paid social  Programmatic advertising  Mobile search  Search Engine Optimisation (SEO)  Paid Search (SEM)  Re-marketing  PR  CRM & Social CRM  Email marketing automation  Conversion rate optimisation (CRO)  PDCA - continuous improvement  Digital trends & training  Managing digital teams  Managing global agencies

I have 10 years of agency and 10 years of brand operations experience.

10 years of my agency experience gave me the opportunity, as a Digital Account Director, to lead digital research -> understand customer insights -> develop strong brand strategies with digital & data at the heart of everything -> develop 360 degree integrated campaignsThis resulted in: increase in brand awareness, delivering innovative digital experiences and driving qualified leads, most importantly, be profitable. Some of the global brands I worked for are Johnsons & Johnsons, Nestle, HP, Coca-cola and more, while leading a team of 15 direct reports.

The last 10 years had me working directly for brands like Gallagher InsuranceToyota, Lexus, IKEA, Marks&Spencer, (and more).

 

As Director of Marketing at the world’s second-largest insurance broker - Gallagher Insurance, I am responsible to drive digital transformation and demand for the SME and Digital Distribution - UK Retail Division.

 

Reporting directly to the Managing Director, my key achievements include:

  • Grew the Motor Trade Road Risk new business by 23% YOY, achieving an ROI of 2.6.

  • Reinvigorated Gallagher insurance products for SME audiences, reaching an ROI of 2.6.

  • Conducted the first-ever UK customer research, shaping the Gallagher Home proposition and influencing other businesses within the organization.

  • Rebuilt the Trust Pilot feedback process, raising ratings from 2.1 to 4.6 in four months.

  • Developed an extensive CRM strategy with 23 unique user cases which were deployed across 5 brands within Gallagher business

  • Managed a team of marketing managers across various brands and also responsible for maintaining relationships with agencies, suppliers, and affinity partners.

Drop me a line

Thank you for sending your message.

I can't wait to write back to you.

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